Ten Thousand Villages Is a Nonprofit Retail Store That Sells

Multiple Choice

Ten Thousand Villages is a nonprofit retail store that sells gift items made by artisans from over 30 different countries. This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. Which type of segmentation does the store use?

A) demographic segmentation
B) psychographic segmentation
C) geodemographic segmentation
D) ethnic segmentation