Mirage Resorts in Las Vegas Has a System That Allows

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service. What is the resort practising?

A) firewall marketing
B) one-to-one marketing
C) concentrated strategy
D) transactional strategy