If You Wanted to Introduce a Magazine Devoted to Providing

Multiple Choice

If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada, you would be likely to target western Canadian men who have a strong need for individualism and limited government regulations. In other words, you would probably use which type of segmentation?

A) socio-cultural segmentation
B) geodemographic segmentation
C) attitudinal segmentation
D) situational segmentation