Candace Makes and Markets Festive Holiday Truffles Candy

Multiple Choice

Candace makes and markets Festive Holiday Truffles candy. Candace views the world as one big market with no individual segments and tries to reach it with only one marketing mix. Her essentially mass-market philosophy indicates she probably uses which strategy?

A) multisegment targeting
B) universal targeting
C) concentrated targeting
D) undifferentiated targeting