Multiple Choice
Ever since Hunter got his new Shell MasterCard, which gives him a 5 percent rebate on all purchases of Shell gas, he buys gas only Shell stations. Shell introduced its credit card plan as a means of implementing which type of segmentation?
A) lifestyle segmentation
B) motive segmentation
C) usage-rate segmentation
D) demographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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