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    MKTG Study Set 3
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    Exam 8: Segmenting, Targeting, and Positioning
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    What Is the Next Step After Selecting a Market for Study
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What Is the Next Step After Selecting a Market for Study

Question 3

Question 3

Multiple Choice

What is the next step after selecting a market for study and choosing bases for segmenting that market?


A) selecting segmentation descriptors
B) implementing and maintaining a marketing mix
C) designing a marketing mix
D) profiling and analyzing segments

Correct Answer:

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