DCS Designed an Excellent Line of Specialty Barbecues, Had Good

Multiple Choice

DCS designed an excellent line of specialty barbecues, had good distribution, used effective promotion with its market, and within four years had a respectable market share. Yet financial losses every year have caused DCS to drop this line. What might this market segment, relative to the resources devoted to it, have lacked?

A) reliability
B) identifiability and measurability
C) substantiality
D) accessibility