John Sichner, Editor and Publisher of Beverage Digest, a Trade

Multiple Choice

John Sichner, editor and publisher of Beverage Digest, a trade journal for beverage producers, wrote, "In this day and age, one product can't be the answer for all consumers." What was Sichner opposing the use of?

A) repositioning
B) reengineering
C) one-to-one marketing
D) undifferentiated targeting