Recent Research of Cell Phone Features (E

Multiple Choice

Recent research of cell phone features (e.g., calendar, push-to-talk, text messaging) has been completed and organized. The information has axes ranging from low- to high-technological advancement and from high-entertainment to high utility to show how the products are perceived by consumers and is done in two-dimensions. Which of the following describes how the data were plotted?

A) perceptual map
B) product differentiation graph
C) product locator
D) target market chart