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    MKTG Study Set 3
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    Exam 9: Customer Relationship Management CRM
  5. Question
    To Meet the Needs of a Customer, What Must a Company
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To Meet the Needs of a Customer, What Must a Company

Question 2

Question 2

Multiple Choice

To meet the needs of a customer, what must a company first do?


A) create marketing objectives
B) learn more about the customer by doing research
C) determine the level of interaction customers have with the organization
D) acquire and capture customer data for product categories

Correct Answer:

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