Multiple Choice
One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen. The wipers come on to reveal the Ford "Built Tough" logo, which then recedes to the side of the screen. The ad directs people to a website where they can sign up to receive direct mail from Ford. Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends. Which of the following best describes what Ford Canada will be using?
A) an information search system
B) knowledge trending
C) data graphing
D) data mining
Correct Answer:

Verified
Correct Answer:
Verified
Q1: What does Bridgestone Canada Inc. use the
Q2: To meet the needs of a customer,
Q5: Which of the following involves developing product
Q7: In a restaurant, when a consumer is
Q8: An organization wants to identify its best
Q10: In Canada what legislation protects customers' privacy?<br>A)PIPEDA<br>B)Green
Q11: Scenario 9-4<br>As flextime, consulting, telecommuting, and downsizing
Q61: What is a touch point? Give two
Q79: Response lists are especially important in database
Q82: Briefly describe six common CRM marketing database