Multiple Choice
Lesley Owens has limited money to invest in a mailing to people who might be interested in subscribing to a new magazine about making scrapbooks. She wants to send the mailing to those prospects with the highest probability of becoming subscribers. What should she use?
A) a compiled list
B) a data mine
C) a response list
D) a data cluster
Correct Answer:

Verified
Correct Answer:
Verified
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