Scenario 9-1 Hudson's Bay Company in Canada Operates the Bay, Home Outfitters

Multiple Choice

Scenario 9-1
Hudson's Bay Company in Canada operates The Bay, Home Outfitters, and hbc.com. At each of its stores and its website, it gives HBC Rewards that enable members to earn points, which can be redeemed in the HBC Rewards catalogue for various items, including travel, leisure and entertainment items, Air Miles reward miles, or Bay gift certificates. To use the system, customers have to provide their HBC card number.
-Refer to the scenario. Which of the following provides the most likely reason that Hudson's Bay Company implemented this reward program?

A) to acquire more information about its customers
B) to make sure the 80/20 principle is not influencing its activities
C) to retain loyal customers
D) to increase the importance of customer service