LL Bean Inc

Multiple Choice

L.L. Bean Inc. has been reducing the number of catalogues it sends out while increasing its sales and profits. L.L. Bean now identifies customers who have purchased recently and often and have spent considerable money. Such customers are most likely to purchase again. What is L.L. Bean using to identify these customers?

A) predictive data
B) trend data
C) correlation analysis
D) recency-frequency-monetary analysis