Scenario 9-1 Hudson's Bay Company in Canada Operates the Bay, Home Outfitters

Multiple Choice

Scenario 9-1
Hudson's Bay Company in Canada operates The Bay, Home Outfitters, and hbc.com. At each of its stores and its website, it gives HBC Rewards that enable members to earn points, which can be redeemed in the HBC Rewards catalogue for various items, including travel, leisure and entertainment items, Air Miles reward miles, or Bay gift certificates. To use the system, customers have to provide their HBC card number.
-Refer to the scenario. This reward program enables Hudson's Bay to engage in which type of interactions with its customers?

A) point of sale and Web-based
B) transaction-based and Web-based
C) transaction-based and retail-centric
D) point of sale and retail-centric