The Alberto Culver Company Introduced Baker's Joy in the Mid-1980s

Multiple Choice

The Alberto Culver Company introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans. The product was not nearly as successful as Alberto Culver hoped, and it discontinued the product in 2001. What type of strategy was being implemented when Alberto Culver discontinued the product?

A) repositioning
B) cannibalization
C) product line extension
D) product line contraction