Question 1

Unsought products can be best described as which of the following?

Accepted Answer

A) products that consumers purchase when they see them in a convenient location 
B) products that consumers don't know about or don't actively look for 
C) products that require only reminder advertising to be successful 
D) products that require little or no decision making by the buyer

Question 2

In order to be effective, augmented reality should be used in real-world environment. What does that mean about that environment?

Accepted Answer

A) It would be online. 
B) It would be a website. 
C) It would be a mobile phone. 
D) It would be a retail store.

Question 3

Which of the following needs to be a branding and packaging consideration for companies considering global marketing?

Accepted Answer

A) using one brand name with no adaptation to local markets 
B) pronunciation problems with executives' names 
C) different currencies in each country, exchange rates, and final retail prices 
D) deciding whether to use different brand names in different markets for the same products

Question 4

Products can be classified as either business/industrial or consumer products. What is the difference between business products and consumer products? Why is it important to know about these classifications?

Accepted Answer

The answer of Products can be classified as either business/industrial...

Question 5

The Alberto Culver Company introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans. The product was not nearly as successful as Alberto Culver hoped, and it discontinued the product in 2001. What type of strategy was being implemented when Alberto Culver discontinued the product?

Accepted Answer

A) repositioning 
B) cannibalization 
C) product line extension 
D) product line contraction

Question 6

Due to the time required to scan them, universal product codes (UPCs) are typically placed on merchandise that would be classified as shopping products.

Accepted Answer

A) True 
 B)False

Question 7

Why is the creation of a product the starting point for the marketing mix?

Accepted Answer

A) The production department must know what to produce first. 
B) Production strategy is the first of the four Ps listed in the marketing mix. 
C) Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified. 
D) Product development takes the longest amount of time to complete.

Question 8

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

Accepted Answer

A) True 
 B)False

Question 9

The desks and chairs in colleges and universities are considered business products.

Accepted Answer

A) True 
 B)False

Question 10

Product modification occurs when changes are made in how the product functions, its quality, or some aesthetic characteristic of the product.

Accepted Answer

A) True 
 B)False

Question 11

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

Accepted Answer

The answer of What is the difference between a homogeneous...

Question 12

What are the three main objectives or benefits of branding? How do the concepts of brand equity and brand loyalty fit into these objectives? Use these three objectives to briefly evaluate Buick's brand name for its new electric car, named Impact.

Accepted Answer

The answer of What are the three main objectives or...

Question 13

Which of the following statements best describes planned obsolescence?

Accepted Answer

A) Environmentalists support planned obsolescence. 
B) A company that is interested in producing a quality product would never engage in planned obsolescence. 
C) Style modification creates planned obsolescence. 
D) Planned obsolescence is not an ethical issue.

Question 14

Which of the following is identified by the text as one of the major functions of packaging?

Accepted Answer

A) contains the brand equity 
B) guarantees product quality 
C) protects the trademark 
D) promotes the product

Question 15

Compared to the other classifications of consumer products, shopping products are which of the following?

Accepted Answer

A) widely available so they need little or no mass promotion 
B) less expensive than convenience products and sold via aggressive sales techniques 
C) purchased without significant planning and present low to risk to buyers 
D) usually more expensive than convenience products and found in fewer stores

Question 16

Scenario 10-2
George Weston Limited, a Canadian food processing and distribution company, is one of the world's largest producers of breads.
-Refer to the scenario. The company owns the Wonder bread brand. When Weston introduced whole grain white bread, which gives kids the bread texture and colour they recognize and love and parents the vitamins they want for their children, what was it an example of?

Accepted Answer

A) product line mix 
B) quality mix 
C) aesthetics modification 
D) functional modification

Question 17

How could notices on Gummy Bear brand vitamin bottles stating that the vitamins are the "best-tasting children's gummy vitamins" most likely be an example of persuasive labelling?

Accepted Answer

A) if the words "new" and "improved" were also included on the package 
B) if they did taste good 
C) if consumers had not become saturated with promotional campaigns 
D) if they were designed solely to promote the product

Question 18

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old woman. Which type of strategy is being implemented by the introductions of these cosmetics?

Accepted Answer

A) portfolio breadth expansion 
B) product portfolio width adjustment 
C) product item contraction 
D) product line extension

Question 19

A go-kart manufacturer recently added shock absorbers to make the ride in its go-karts smoother. It has not changed its prices. What type of modification is this?

Accepted Answer

A) upsale 
B) style 
C) dysfunctional 
D) quality

Question 20

An elementary school teacher purchased a ream of art paper, a box of crayons, and some modelling clay. These products could be classified as either business goods or consumer goods, depending on the teacher's intended use.

Accepted Answer

A) True 
 B)False

Exam 10: Product Concepts

Unsought products can be best described as which of the following?

In order to be effective, augmented reality should be used in real-world environment. What does that mean about that environment?

Which of the following needs to be a branding and packaging consideration for companies considering global marketing?

Products can be classified as either business/industrial or consumer products. What is the difference between business products and consumer products? Why is it important to know about these classifications?

Due to the time required to scan them, universal product codes (UPCs) are typically placed on merchandise that would be classified as shopping products.

Why is the creation of a product the starting point for the marketing mix?

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

The desks and chairs in colleges and universities are considered business products.

Product modification occurs when changes are made in how the product functions, its quality, or some aesthetic characteristic of the product.

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

What are the three main objectives or benefits of branding? How do the concepts of brand equity and brand loyalty fit into these objectives? Use these three objectives to briefly evaluate Buick's brand name for its new electric car, named Impact.

Which of the following statements best describes planned obsolescence?

Which of the following is identified by the text as one of the major functions of packaging?

Compared to the other classifications of consumer products, shopping products are which of the following?

How could notices on Gummy Bear brand vitamin bottles stating that the vitamins are the "best-tasting children's gummy vitamins" most likely be an example of persuasive labelling?

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old woman. Which type of strategy is being implemented by the introductions of these cosmetics?

A go-kart manufacturer recently added shock absorbers to make the ride in its go-karts smoother. It has not changed its prices. What type of modification is this?

An elementary school teacher purchased a ream of art paper, a box of crayons, and some modelling clay. These products could be classified as either business goods or consumer goods, depending on the teacher's intended use.