Essay
The Crayola brand is currently placed on a wide variety of products, including crayons (standard and fluorescent colours packaged in a wide variety of box sizes), markers (regular and washable), paints (watercolour and acrylic), scissors, glue, and children's clothing. Using this company as an example, answer the following questions: What is a product item? A product line? A product mix?
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A product item is a specific version of ...View Answer
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