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Maureen Purchased a Package of Bounce Fabric Sheets with Febreeze

Question 96

Multiple Choice

Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listed on the package, what would this be an example of?


A) equity branding
B) cobranding
C) conjunctive branding
D) complementary branding

Correct Answer:

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