Multiple Choice
The new iPhone 8 comes in black, white, gold, and space grey. Many consumers are interested in this product because of the cool image attached to the Apple brand. Which of the following is an example of the iPhone's tangible feature?
A) brand equity
B) competitors
C) colour
D) image
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q55: What is a brand? What is the
Q95: Jake wanted a La-Z-Boy chair. He watched
Q96: Maureen purchased a package of Bounce fabric
Q97: The most expensive refrigerator in the world
Q98: Which two types of package labelling are
Q101: When Kirby wanted a gas barbeque for
Q102: You are the brand manager for the
Q105: About one out of every two fans
Q119: Distinguish between an implied warranty and an
Q177: A product may be defined as everything,both