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When a Product Name Becomes Generic, What Will Happen Next

Question 128

Multiple Choice

When a product name becomes generic, what will happen next?


A) The firm must use black-and-white packaging.
B) Competitors are prohibited by law from using the trademark.
C) The price will have to drop to appeal to lower-income consumers.
D) The product name is no longer recognized as the exclusive property of one firm.

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