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While StarKist Tuna Is Still Available in Cans, It Is

Question 125

Multiple Choice

While StarKist tuna is still available in cans, it is now also available in a 340-gram family-size pouch. What was this change in packaging the result of?


A) a repositioning strategy
B) a new strategy of segmenting the company's market
C) a move toward functional obsolescence
D) a brand equity strategy

Correct Answer:

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