Essay
You are the brand manager for the Fatal Vision (FV) goggles that simulate how the world looks to someone who is seriously intoxicated. The goggles make the user feel dizzy and are used in teen driving courses. The FV goggles wrap around the wearer's face to make sure they distort all areas of vision and come in bright orange to distinguish them from other goggles. The slogan used in the promotion of the goggles asks, "Orange you glad you don't drink and drive?" What aspects of this product qualify for trademark protection?
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