Multiple Choice
When the manufacturer of L'Oreal shampoo introduced shampoos designed specifically to appeal to preteens, which of the following best describes the product?
A) not considered new, because the product was not discontinuous
B) easily sold to many foreign countries using the same, popular L'Oreal brand name
C) an example of inventing a product and then trying to create a need
D) a new product because it was an improvement or revision of an existing product
Correct Answer:

Verified
Correct Answer:
Verified
Q76: Walker Zanger Inc. is about to introduce
Q77: Scenario 11-4<br>When friends of Brian Richardson went
Q78: Surj has just completed his trial of
Q79: There are two types of communication to
Q82: What is the main goal of the
Q83: Which of the following is NOT a
Q84: When Glade brand air freshener began marketing
Q85: Victorinox has long manufactured Swiss Army knives
Q86: TechSys is in the process of developing
Q140: The multiple-step new-product development process is an