TechSys Is in the Process of Developing a New Cell-Phone

Multiple Choice

TechSys is in the process of developing a new cell-phone. They must first aim to link the new-product development process with the objectives of the marketing department, the business unit, and the corporation. What is this process also known as?

A) screening and concept testing
B) establishing the new-product strategy
C) developing a business analysis
D) building a prototype