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The CEO of a Cell-Phone Company, Teresa Bilodeau, and Her

Question 142

Multiple Choice

The CEO of a cell-phone company, Teresa Bilodeau, and her colleagues sat around a conference table and came up with as many ways as they could to extend the battery life of their handsets. The practicality of the ideas was not taken in to account. What is this process known as?


A) screening
B) a focus-group interview
C) brainstorming
D) diffusion

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