Multiple Choice
The same manufacturer produces Hanes, Playtex, and Bali clothing for women. This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new-product ideas, such as jewellery, wide shoes, and belts. Which research technique did the manufacturer use?
A) a focus group
B) a brainstorming session
C) a product-review committee
D) a venture team
Correct Answer:
Verified
Correct Answer:
Verified
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