Middleton Has Developed the Flybar 1200, an Extreme Pogo Stick

Multiple Choice

Middleton has developed the Flybar 1200, an extreme pogo stick that propels users more than 1.5 metres into the air. A group was assigned the task of estimating preliminary demand for the product, costs (including issues with liability) , sales, and future profitability. During which stage of its new-product development process would this have occurred?

A) business analysis
B) concept testing
C) screening
D) test marketing