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    MKTG Study Set 3
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    Exam 11: Developing and Managing Products
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    What Is the Final Stage in the New-Product Development Process
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What Is the Final Stage in the New-Product Development Process

Question 8

Question 8

Multiple Choice

What is the final stage in the new-product development process?


A) product development
B) market testing
C) commercialization
D) simulated marketing

Correct Answer:

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