You Are a Product Manager for a Manufacturer of Trampolines

Multiple Choice

You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. What should you do to keep your product from entering the decline stage?

A) Use promotion to increase primary demand for trampolines.
B) Raise the price of your trampolines because customers are not price sensitive in this stage.
C) Eliminate all unnecessary marketing expense.
D) Promote trampolines heavily to dealers and customers.