Multiple Choice
Nickel & Nickel launched a new brand of wine, which it sold at $125 a bottle. The wine is allowed to age three times as long as lower-priced wines, and the grapes used in the wine's production are handpicked. Wine lovers appreciate how both production techniques improve wine quality. What did Nickel & Nickel use to build market share?
A) value-based pricing
B) unbundling
C) price line bundling
D) status quo pricing
Correct Answer:
Verified
Correct Answer:
Verified
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