The Toronto Convention and Visitors Association Offers Tourists a Promotion

Multiple Choice

The Toronto Convention and Visitors Association offers tourists a promotion in which they can buy one night in a Toronto hotel, and two tickets to a theatrical production for a single price (a lower price than if the components were purchased separately) . Which pricing technique is the Toronto Convention and Visitors Association using?

A) price lining
B) psychological pricing
C) price bundling
D) bait pricing