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    Business
  3. Study Set
    Entrepreneurship Successfully Launching
  4. Exam
    Exam 1: Introduction to Entrepreneurship
  5. Question
    Starbucks Is a Firm That Is Proactive, Innovative and Risk-Taking
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Starbucks Is a Firm That Is Proactive, Innovative and Risk-Taking

Question 1

Question 1

Multiple Choice

Starbucks is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Starbucks has a high level of:


A) inventive zeal
B) innovative intensity
C) entrepreneurial intensity
D) creative intensity
E) general zeal

Correct Answer:

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