Jason Carroll Is Thinking About Starting a Chain of Fitness

Multiple Choice

Jason Carroll is thinking about starting a chain of fitness centers for people who are 50 years old or older. Which of the following is not an appropriate criteria for Jason to test his idea against?

A) Determine whether the "window of opportunity" is open.
B) Determine whether a fitness center for people who are 50 years or older meets the threshold of being a good idea.
C) Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
D) Determine whether opening a fitness center for people 50 years old or older is timely.
E) Determine whether opening a fitness center for people 50 years old or older is a concept that creates value for its buyer or end user.