The Savvy Entrepreneurial Firm Feature in Chapter 2 Focuses on IHearSafe

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on iHearSafe, ZUCA, and J.J. Creations, three entrepreneurial startups. While each firm is different and is successful in its own right, the main point of the feature is to illustrate that:

A) companies are often started by everyday people solving problems in their everyday lives
B) closely monitoring environmental trends is an effective way to identify business opportunities
C) one of the most important points to consider before launching a business is to determine if its window of opportunity is open
D) finding gaps in the marketplace is an effective way of identifying business opportunities
E) both economic and social forces impact the opportunities available to entrepreneurs