When Communicating Bad News to a Customer,which of the Following

Multiple Choice

When communicating bad news to a customer,which of the following is most important in maintaining a positive relationship?

A) The company must correct all errors, if they are at fault.
B) The company must apologize whether or not they are at fault.
C) The company must avoid using buffer statements.
D) The company must avoid providing reasons for denying the request.
E) The company must use the direct approach so as not to waste the customer's time.