Which of the Following Is True

Multiple Choice

Which of the following is true?

A) There is a strong correlation between long-term business success and short-term customer relationships.
B) In the retention stage of the customer life cycle,increasing the value of each existing customer is the objective.
C) In the growth stage of the customer life cycle,a company retains its customers by delivering on its value proposition.
D) Customer selection and acquisition is just the beginning of the customer life cycle.