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    Introduction to Business
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    Exam 10: Marketing: Building Profitable Customer Connections
  5. Question
    Cognitive Dissonance Is the Part of Postpurchase Behaviour That Occurs
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Cognitive Dissonance Is the Part of Postpurchase Behaviour That Occurs

Question 2

Question 2

True/False

Cognitive dissonance is the part of postpurchase behaviour that occurs when buyers have second thoughts after purchasing a product and begin to worry that they made a bad decision.

Correct Answer:

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