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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    If Sales of a Once Rapidly Selling Product Turn Sluggish
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If Sales of a Once Rapidly Selling Product Turn Sluggish

Question 19

Question 19

True/False

If sales of a once rapidly selling product turn sluggish over time, marketers may be able to extend its life cycle by changing the marketing mix or making changes to the product itself.

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