When It Comes to the Promotional Messages They Receive About

Multiple Choice

When it comes to the promotional messages they receive about a product, what do consumers tend to do?

A) They tend to forget one message as soon as another message is presented.
B) They tend to respond mostly to messages that appeal to their sense of humour.
C) They tend to combine information from the various sources to create a unified impression of the product.
D) They tend to filter the messages and ignore any that aren't consistent with their previously held opinions.