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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
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    Canadian Tire Recently Announced It Would Market Debbie Travis Products
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Canadian Tire Recently Announced It Would Market Debbie Travis Products

Question 43

Question 43

Multiple Choice

Canadian Tire recently announced it would market Debbie Travis products in its stores. What is this an example of?


A) comarketing
B) creating a private label
C) brand extension
D) cobranding

Correct Answer:

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