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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
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    Which Term Refers to the Fact That Many Customers Who
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Which Term Refers to the Fact That Many Customers Who

Question 230

Question 230

Multiple Choice

Which term refers to the fact that many customers who buy products offering rebates never go to the trouble of redeeming the rebates?


A) cognitive dissonance
B) breakage
C) float
D) slippage

Correct Answer:

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