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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    The Purpose of Idea Screening in the New Product Development
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The Purpose of Idea Screening in the New Product Development

Question 225

Question 225

True/False

The purpose of idea screening in the new product development process is to eliminate products that are inconsistent with company objectives or would be too expensive to develop.

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