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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  5. Question
    A 1-Litre Bottle of Coca-Cola or Pepsi Is the Same
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A 1-Litre Bottle of Coca-Cola or Pepsi Is the Same

Question 126

Question 126

True/False

A 1-litre bottle of Coca-Cola or Pepsi is the same price in your local bookstore; therefore, you are forced to make a choice based on other factors, such as taste or brand preference. This pricing tactic is an example of matching the competition.

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