Mary Kate Is Considering Setting Up an Online Women's Apparel

Multiple Choice

Mary Kate is considering setting up an online women's apparel website. If she is like most online retailers, what will she most likely find is her top challenge in attracting customers away from store retailers?

A) the fact that deliveries typically take at least a couple of days and that consumers are concerned about the lack of security for online purchases
B) concerns about product quality and product availability
C) the need to keep her website constantly updated and an inability to provide quality service to customers
D) finding ways to handle payment and the cost of product promotion