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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  5. Question
    Which Pricing Strategy for New Products Aims to Capture as Much
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Which Pricing Strategy for New Products Aims to Capture as Much

Question 1

Question 1

Multiple Choice

Which pricing strategy for new products aims to capture as much of the market as possible by offering rock-bottom prices?


A) loss leader pricing
B) pre-emptive pricing
C) penetration pricing
D) everyday low pricing

Correct Answer:

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