A Night Club Owner Wants to Attract an Up-Scale, Business

Multiple Choice

A night club owner wants to attract an up-scale, business professional type of clientele. The club has a western theme with country music playing loudly; there is hay under the riding bull in the centre of the club; and alcohol shots are sold two-for-one all night long. The owner is upset because he does not seem to be attracting the customers he wants. What could be the problem with his servicescape?

A) Ambience.
B) Prices are too high.
C) Business people don't like country music.
D) The legal drinking age is too high.