Question 1

Speech analytics is the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.

Accepted Answer

A) True 
 B)False

Question 2

What is a data scientist?

Accepted Answer

A) a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools 
B) processes and manages algorithms across many machines in a computing environment 
C) focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization 
D) extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information

Question 3

Text analytics analyzes unstructured data to find trends and patterns in words and sentences.Text mining a firm's customer support email might identify which customer service representative is best able to handle the question, allowing the system to forward it to the right person.

Accepted Answer

A) True 
 B)False

Question 4

What determines values for an unknown continuous variable behavior or estimated future value?

Accepted Answer

A) classification 
B) estimation 
C) affinity grouping 
D) clustering

Question 5

What is a statistical process that finds the way to make a design, system, or decision as effective as possible; for example, finding the values of controllable variables that determine maximal productivity or minimal waste?

Accepted Answer

A) prediction 
B) optimization 
C) forecasting 
D) regression

Question 6

A primary key is a foreign key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.

Accepted Answer

A) True 
 B)False

Question 7

What is stored in a dynamic catalog, or an area of a website that stores information about products in a database?

Accepted Answer

A) dynamic website 
B) data-driven website 
C) static information 
D) dynamic information

Question 8

What is web analytics?

Accepted Answer

A) unstructured data associated with websites to identify consumer behavior and website navigation 
B) analyzes structured data associated with a website 
C) filters information, both structured and unstructured, to help identify strong web customers 
D) None of these are correct.

Question 9

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Accepted Answer

A) Web browsers are much easier to use than a computer based database. 
B) The web interface requires few or no changes to the database model. 
C) It is cleaner and virus-free. 
D) It costs less.

Question 10

Unstructured data do not exist in a fixed location and can include text documents, PDFs, voice messages, emails, and so on.

Accepted Answer

A) True 
 B)False

Question 11

What is another term for information cleansing?

Accepted Answer

A) information mining 
B) information scrubbing 
C) information scrapping 
D) information marts

Question 12

Clustering segments a heterogeneous population of more homogeneous subgroups.

Accepted Answer

A) True 
 B)False

Question 13

Analysis paralysis occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Accepted Answer

A) True 
 B)False

Question 14

Structured data has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address.

Accepted Answer

A) True 
 B)False

Question 15

Reports for each sales person, product, and part are examples of detail or fine information granularities.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following would not be considered part of the complete characteristic of high-quality information?

Accepted Answer

A) Is a value missing from the personal information? 
B) Is each transaction represented only once in the information? 
C) Is the address incomplete? 
D) Is the area code missing for the phone information?

Question 17

The logical view of information focuses on how individual users logically access information to meet their own particular business needs.

Accepted Answer

A) True 
 B)False

Question 18

What is distributed computing?

Accepted Answer

A) a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools 
B) processes and manages algorithms across many machines in a computing environment 
C) focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization 
D) extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information

Question 19

A field is a collection of related data elements.

Accepted Answer

A) True 
 B)False

Question 20

What has moved beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more?

Accepted Answer

A) informing 
B) infographics 
C) data visualization tools 
D) business intelligence dashboards

Exam 6: Data: Business Intelligence

Speech analytics is the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.

What is a data scientist?

Text analytics analyzes unstructured data to find trends and patterns in words and sentences.Text mining a firm's customer support email might identify which customer service representative is best able to handle the question, allowing the system to forward it to the right person.

What determines values for an unknown continuous variable behavior or estimated future value?

What is a statistical process that finds the way to make a design, system, or decision as effective as possible; for example, finding the values of controllable variables that determine maximal productivity or minimal waste?

A primary key is a foreign key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.

What is stored in a dynamic catalog, or an area of a website that stores information about products in a database?

What is web analytics?

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Unstructured data do not exist in a fixed location and can include text documents, PDFs, voice messages, emails, and so on.

What is another term for information cleansing?

Clustering segments a heterogeneous population of more homogeneous subgroups.

Analysis paralysis occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Structured data has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address.

Reports for each sales person, product, and part are examples of detail or fine information granularities.

Which of the following would not be considered part of the complete characteristic of high-quality information?

The logical view of information focuses on how individual users logically access information to meet their own particular business needs.

What is distributed computing?

A field is a collection of related data elements.

What has moved beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more?