Multiple Choice
Ralph and Shane have been best friends for over twenty years and they influence each other's shopping choices.When they are shopping for perfumes, however, Ralph picks a perfume endorsed by his basketball idol and Shane opts for a perfume endorsed by his favorite pop singer.In this case, which of the following principles of influence has affected the purchases made by Ralph and Shane?
A) Reciprocation
B) Liking
C) Scarcity
D) Consistency
E) Transparency
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Internal and external persuasive messages contain many
Q19: The tone for external persuasive messages should
Q20: Which of the following statements best describes
Q21: Which of the following is true of
Q22: Which of the following is true of
Q23: _ is a principle of influence based
Q25: What does validation imply in the context
Q27: Which of the following is the first
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Q29: Celebrity endorsements in advertising are based on