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When Anton Was Trying to Convince Supermarket Owners to Stock

Question 32

Multiple Choice

When Anton was trying to convince supermarket owners to stock his company's new tea-flavored popsicles, he received many objections because most did not see a need for this product. Anton was engaged in:


A) initial marketing.
B) pioneer selling.
C) advocacy marketing.
D) original selling.
E) venture marketing.

Correct Answer:

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